By Mark Newcomer Transformation Is No Longer a Project For years, companies have treated transformation like a sprint — a project with a kickoff, a budget, and a finish line. But transformation isn’t a milestone; it’s a mindset. It is one that needs constant attention and risks momentum loss if not nurtured.  McKinsey calls transformation “the fundamental rewiring of how an organization operates.”  ( McKinsey & Company ), highlighting a shift well beyond the boundaries of a p

Is it Time to Rethink the Approach to Digital Experience Design:  Two years ago, I was sitting around a room where a few of us predicted we would begin seeing the end of traditional website design before too long. It was not happening anywhere yet, but we could imagine the convergence of AI powered interfaces and the general pick up in people using ChatGPT. We could also see a world where content, imagery, and technical development would be speeded by AI tools. Today, this is

In earlier posts this fall, I talked about embracing  transition  and  advice . All relating to big changes in my life, leading to the launch of NewCo Advisory. Today, NewCo is working with one of the most famous and important global payments brands and a multi-billion dollar CPG company. For both, we are driving and supporting important digital initiatives that will help each company serve digital audiences better, while creating new internal capabilities. For another client