FEATURED CASE STUDY: Global Digital Transformation
NewCo worked directly with a leading global financial services set up a multi-year transformation strategy, seeking to combine 120+ individual country sites into one site that works across 120 countries. Partnering with a leading design agency, NewCo infused the project with a modern strategy, built around distinct audience needs, personalization, and the integration of the digital ecosystem into B2B, SMB, and B2C buying and service journeys. With the strategy in place and design underway, NewCo is helping the enterprise build a measurement system and team that will propel the business forward with regard to performance monitoring, optimization, personalization, and proactive business intelligence.
Real Strategies. Proven Growth.

AdTech Go-To-Marketing Planning
With an innovative approach to mid-funnel marketing for advertisers, NewCo provides go-to-market strategy support to the executive team, including approach to partnerships, value proposition definition, sales materials review, and pitch preparation.

Digital Experience Strategty
Working with a leading CPG company, NewCo is helping a nutritional products category team evolve its digital experience strategy, setting the company up to take advantage of its larger strategic shifts related to product and market focus.

Brand Relaunch
As an 8-year old business in a rapidly changing software category, NewCo is helping an innovative market research SaaS relaunch with a new set of services and pricing model, helping the organization optimize its overall operations in the process.

Growth Advisory
A professional services company with long-standing client relationships is looking to find its next gear of growth.
NewCo is helping the team to develop its business development program, pilot new growth tactics, and engage with clients in a more meaningful and sustained way.
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