What I didn't expect when I started NewCo Advisory A year ago I started NewCo Advisory with a simple idea: using my experience to help companies figure out how to transform their most important experiences and capabilities, driving growth and accelerating needed change. Not rebrand. Not reorganize. Not put a new strategy in a deck and call it a vision. Actually transform — the way they serve customers, the way they grow, and the way they compete in a world that's changing fas