What I didn't expect when I started NewCo Advisory A year ago I started NewCo Advisory with a simple idea: using my experience to help companies figure out how to transform their most important experiences and capabilities, driving growth and accelerating needed change. Not rebrand. Not reorganize. Not put a new strategy in a deck and call it a vision. Actually transform — the way they serve customers, the way they grow, and the way they compete in a world that's changing fas

By Mark Newcomer CES can feel overwhelming. Thousands of products, endless demos, and a lot of noise about what’s “next.” But stepping back, one theme was impossible to miss: AI is no longer something we talk about adding to products. It is becoming the foundation they’re built on. What stood out to me wasn’t the tech itself. It was how naturally AI is starting to blend into everyday life and work. Here are the six signals from CES 2026 that I think truly matter: 1. AI is no

By Mark Newcomer Transformation Is No Longer a Project For years, companies have treated transformation like a sprint — a project with a kickoff, a budget, and a finish line. But transformation isn’t a milestone; it’s a mindset. It is one that needs constant attention and risks momentum loss if not nurtured. McKinsey calls transformation “the fundamental rewiring of how an organization operates.” ( McKinsey & Company ), highlighting a shift well beyond the boundaries of a p